Brand Activation
Fonzies: the best partner of your moments of full enjoyment!
Fonzies is a brand that has always stood out for its out-of-the-box shape and taste. When you take a Fonzies you realize that everyone is different from the other, just like us. And when you have eaten a Fonzies the ritual of enjoyment does not end, you can always lick your fingers!
WHY PICK THIS TOPIC
We need you to develop the next Fonzies plans to fuel the brand with new ideas, being relevant to our targets and leveraging on main interests such as football, gaming, or music. Have fun!
This is the opportunity to create an activation/campaign and think about creative ideas for cross-media channels. Develop at least one creative idea for a cross-media activation (think about how ideas might work on digital channel – NO TV).
WHO is this category for?
Passionate, Students or Experts in
- Communication, Marketing & Advertising,
- Graphic Design & Creativity
- Art & Illustration.
Whats happening now?
FINALIST TEAM - the finalist team selected for this category is the Dino team, congrats!
The team will pitch an online final battle with their finalists on July 6th - follow us on social media to figure out the details about the live-streaming of the finals.
TOP TEAMS: Dino, DM VISION, Goal Diggers, Psoas, StuOrdinary, I LAStminute, Pinguini, Hdemiche, SQUADRA, Pop to Comm
MEET The jury
Brief HEX color
Brief Order
Discover the finalists of the 2022 edition
Customer Experience & Employee Engagement
Culture and Employee Engagement
Local Activation
Brand Experience
In-store Experience
MetaversE
Customer Experience
Register to the challenge designed for Replyers.